One Dot encompasses everything from our vision to our mission, our brand promise to our values. It’s the umbrella that arches over all 6,200 Dot employees. It reminds us that, together, we can succeed and propel the business forward.

“One Dot means we’re leveraging our differences each and every day so we can be successful in reaching a common goal.” – Joe Tracy, CEO

What is One Dot?

One Dot is our internal mantra and the foundation of our business strategy. It helps reinforce that we have one vision, mission, set of values, and culture. It gives us purpose by setting the tone for everything we do across all departments and locations. It serves as a subtle reminder that by working together and leveraging our differences, we can accomplish our goals and get one step closer to our vision. 

You. Me. All of us—We are One Dot.


One Dot & We POWER Dot At-A-Glance

“For me One Dot means that we’re all in this together. It means that as much as we are different, we are also alike. We’ve got this!“

Matt Holt, VP of HR

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Dot’s Vision & Mission


Our Vision

Our vision is to improve lives by enhancing choice for everyone, everywhere.

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Our Mission

Our mission is to significantly contribute to the success of our business partners.

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Our Brand Promise

Trusted Values
We treat everyone like family and reflect our values in everything we do.

Innovative Solutions
Dot is always looking ahead, seeking out new business concepts, and investing in technology to solve problems for our business partners.

Shared Growth
Your success is our success. We are committed to growing together.


Our Values & Culture

  • Family. Welcome everyone with open hearts and minds.
  • Dependability. Gain trust and respect by following through on promises.
  • Inclusion. Make everyone a part of the conversation.
  • Curiosity. Treat each challenge as an opportunity to learn.
  • Humility. Think big, act small.
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