You. Me. All of us—

We are One Dot.

Usted. Yo. Todos nosotros—

Nosotros somos uno Dot.

Toi. Moi. Nous tous—

Nous sommes un Dot.

One Dot is our internal mantra and the foundation of our business strategy. 

It helps reinforce that we have one vision, mission, set of values, and culture. It gives us purpose by setting the tone for everything we do across all departments and locations. It serves as a subtle reminder that by working together and leveraging our differences, we can accomplish our goals and get one step closer to our vision.

“One Dot means we’re leveraging our differences each and every day so we can be successful in reaching a common goal.” – Joe Tracy, CEO

What is One Dot?

One Dot encompasses everything from our vision to our mission, our brand promise to our values. It’s the umbrella that arches over all 6,200 Dot employees. It reminds us that, together, we can succeed and propel the business forward.

You. Me. All of us—We are One Dot.

At a glance

At-A-Glance: One Dot & We POWER Dot

Download this PDF to get a complete, portable overview of One Dot and We POWER Dot. This tool serves as a great reminder on how our business foundation and strategy work hand in hand.

Dot’s Vision & Mission


Our Vision

Our vision is to improve lives by enhancing choice for everyone, everywhere.


Our Mission

Our mission is to significantly contribute to the success of our business partners.

Our Brand Promise

Trusted Values
We treat everyone like family and reflect our values in everything we do.

Innovative Solutions
Dot is always looking ahead, seeking out new business concepts, and investing in technology to solve problems for our business partners.

Shared Growth
Your success is our success. We are committed to growing together.

Our Values & Culture



We support everyone as though they are part of a family. We build genuine relationships where all are valued and respected—giving everyone the benefit of the doubt.

How do we live out this value? By welcoming everyone with open hearts and minds.



We encourage an ongoing, self-motivated pursuit of knowledge. 

How do we live out this value? By treating each challenge as an opportunity to learn.



We’re modest, empathetic, and open to input from others. 

How do we live out this value? By thinking big and acting small.



We believe everyone matters. Everyone is valued for their individual contributions to our success. 

How do we live out this value? By making everyone a part of the conversation.



We’re passionately focused on exceeding expectations and honoring our commitments.

How do we live out this value? By gaining trust and respect by following through on promises.

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