Brand Guide
Top 5 Ways You Can Live out the Brand
Brand Guidelines
Guidelines for how to best to communicate and represent the brand.
Logo
Learn how to use the logo correctly, what options are available, and why it’s important.
Brand Voice and Tone
How we communicate is a reflection of the Dot brand. Check out our list of writing best practices.
Colors
Consistent use of color is one of the most effective ways to be instantly recognizable.
Design Style
Throughout the creative process, three principles should be in the forefront of your approach.
Dot’s Vision, Mission, & Values
The foundation of our brand is Dot’s vision, mission, and values. These core principles keep us grounded and focused on where we came from, where we’re headed, and why it’s important. The brand should always reflect these ideals.
Vision
Mission
Values
Brand Shop
As a Dot employee, you are a direct representative of Dot’s brand. When you rep the Dot logo, people look to you as a role model in the industry and in your community.