The Dot Brand and You
Top 6 Ways You Represent the Dot Brand
Guidelines for how to best to communicate and represent the brand.
1.
2.
The way you communicate is a reflection of the brand.
The differences between voice and tone are clear in their purpose and use.
Voice
Editorial voice conveys personality and authority. It is consistent across a brand’s ecosystem of digital properties, marketing, and outbound communications.
Tone
Editorial tone conveys emotion or attitude. It can vary across different content types, business units, departments, sections, and subsites.
3.
The way you write makes an impression.
- Be personable, yet professional
- Be accurate and sincere
- Set the stage for open dialogue
- Keep language simple
For further guidance and clarification, please refer to the Dot Foods Editorial Style Guide.
4.
The way you use the logo and the Dot Foods name is important.
- Be personable, yet professional
- Be accurate and sincere
- Set the stage for open dialogue
- Keep language simple